CORPORATE PURPOSE
THE NEW FRONTIER FOR SUSTAINABILITY
Leading The Way Since 2014
Leadership Series Launch
Sustainable Supply Chains &
Simplified ESG for SMEs. →
THE CHALLENGE
A Global Shift
A GLOBAL SHIFT
COMPETITIVENESS now includes SUSTAINABILITY
Environmental & Societal Issues are now Business Issues.
A global shift is redefining the contract between businesses and their Communities from simply ‘being responsible’ to creating real Societal Value. Societal issues are now Boardroom issues.
DARE TO LEAD
Leadership Mindset Shift
CREATE SUSTAINABLE VALUE.
for Shareholders & Society ….
Start with CORPORATE PURPOSE –
A way to “see in the dark” – ambiguity & complexity as a Competitive Advantage.
A Global Shift
LEADERSHIP MINDSET SHIFT
CREATE SUSTAINABLE VALUE.
for Shareholders & Society …
Start with CORPORATE PURPOSE .
Why does your brand exist beyond a profit only agenda?
The Opportunity
"ESG & Corporate Purpose" – now the strategic duo as a BUSINESS ESSENTIAL, the new Frontier for Sustainability
“Defining and owning your social purpose is the most critical competitive advantage of our time. Bring your leadership to the most important challenges that business and society face. Make the leap forward.”
LEADERSHIP MINDSET SHIFT
“It is not because things are difficult that we do not dare, it is because we do not dare that they are difficult.”
Seneca –
64 AD Roman Stoic Philosopher
Sustainability Services
Unlocking Competitive Advantage.
Trusted Consultants and Sustainability (ESG) Service Provider
Corporations are facing a ‘once in a generation’ fundamental shift: Embrace Sustainability as a business imperative for competitiveness or face dire stakeholder consequences.
Sustainable Value Creation (for Shareholders & Society) is now table stakes for all sizes of business. Delivering on Net Zero, ESG & Corporate Purpose is the new frontier for Sustainability.
The Goodman Sustainability helps clients deliver Sustainability goals under a highly unique 3 pillar Model:
- Eco-System Approach to ably support sustainable investment, action & impact.
- Convene a Tier 1 roster of global brands to ably serve client needs – across a full spectrum.
- We specialize in areas that have a unique ability to deliver additional value for clients:
- Corporate Purpose implementation.
- Sustainable Supply Chains, Scope III and SME engagement.
- Energy intensive trade exposed Sectors.
ESG for SMEs
Scope III Supply Chain Sustainability Services & Canada’s first demystified curriculum for SMEs linked to business pain points.
Simplified & Demystified
Trusted Consultant and ESG Curriculum Service Provider for the Canadian Chamber of Commerce's SME Institute 2022 - 2024.
Corporate Purpose
Corporate Purpose Model – Ecosystem Thinking
We tackle the challenges through an ‘eco-systems’ approach – acknowledging that momentum on global sustainability is likely impeded unless corporations, entrepreneurs, Not-For-Profits, governments, cities and citizens collaborate in a different way.
We urge our clients to consider a wider lens: Unlocking Sustainable Value & competitive advantage through the embedding of Corporate Purpose – by answering WHY your brand exists beyond a ‘profit only’ model.
Authentem
SME Benefit
Corporation
We are your One-Stop-Shop, Report-Once. Digital & Concierge MarketPlace Platform.
The Social Purpose Exchange
The Social Purpose Exchange is an innovation forum designed to promote conversations and global thought leadership regarding Corporate Social Purpose. This is the emerging frontier for Sustainability.
Expertise
Our expertise in developing and leading diverse, multi-faceted alliances that enable consensus on key policy matters has shown success. Our governance and government policy work experience extends to advocacy and negotiations in multiple jurisdictions and with Indigenous communities. More specifically, Faith Goodman’s past work experience includes discussions in the EU, the U.S., the Canadian federal government and most Canadian provinces. In addition, Faith has travelled to over 75 countries and understands the cultural diversity elements of Social Purpose.
Goodman Sustainability Group is the Business Agent for Schneider Electric Canada
Schneider Electric is the #1 Sustainability Firm in the World
2024 & 2025 Time Magazine
"Moving Beyond Comply + Report"
Sustainability Simplified for SMEs
Sustainability Underpins Trade Readiness & Competitiveness
All sizes of firms need to consider creating Sustainable Value.
(Delivering Shareholder & Societal value).
ICC World Chambers, Melbourne, Australia
September 2025
Sustainability Simplified
ICC World Chambers, Istanbul, Turkey
October 2024
Chamber of the Future Masterclass 2025
Our Driving Force
OUR THINKING
Mission
To arm leaders with the tools and intelligence to prove that the most competitive businesses are the most conscious ones.
Our Commitment: Our mission is to deliver an end-to-end ecosystem that simplifies sustainability at every level. We provide the scope of tools—from auditable data to actionable decarbonization pathways—and the depth of guidance to transform supply chains from a risk to be managed into an impact to be measured. We move leaders from passive compliance to active, strategic implementation, embedding measurable impact into every core business decision.
Vision
To realize, within this decade, global marketplace where a company’s value is measured by its total impact, not just it’s profit.
Our Commitment: We are committed to building the foundational architecture for this new economy — an open, transparent, and equitable system where the value of a business is inextricably linked to the well-being of the planet and its people. We will not stop until this becomes the universal standard for global commerce, from the smallest supplier to the largest enterprise.
Purpose
To ask an answer the defining business question of our time: What is your legacy beyond the balance sheet?
Our Commitment: Our purpose is to ensure that for this generation of leaders and the next, the answer to this question shapes the future of global commerce. We exist to inspire and enable the courage required to build businesses that are not only profitable, but also profoundly valuable to the world—creating legacies of resilience, regeneration, and shared prosperity.
OUR VALUES
Create both Shareholder & Societal Value.
Impact Over Optics
Prioritizing measurable outcomes over performative gestures.
Transparency & Trust.
Empathetic Innovation
Designing tools and services with a deep understanding of the real-world pressures faced by both corporate leaders and Society/small business owners.
Radical Collaboration
Believing that complex global challenges can only be solved through an interconnected ecosystem approach.
Pragmatic Idealism
Combining a bold vision for a better world with practical, business-savvy solutions.
Thought Leadership Engagements
Our Sustainability credentials are current – we have spoken with over 200 Sustainability Global Thought Leaders
- SME Finance Forum IFC World Bank, Judge: Sustainable Finance Global Competition, Sep 15, 2025, Johannesburg, South Afric
- International Chamber of Commerce, Chambers of the Future MasterClass, Sep 2 – 4, 2025, Melbourne, Australia
- Rotman MBA Event – U of Toronto, Judge: Sustainable Energy Transition Solutions, Mar 7, 2025
- International Chamber of Commerce SME Competitiveness, Istanbul, Turkey, Oct 15-17, 2024
- Daring To Leap, Metals & Mining Symposium, Oct 7, 2024
- SME Finance Forum (IFC World Bank) SME Competitiveness, San Paulo, Brazil, Sep 16-18, 2024
- Parliamentary Committee Environment, Climate Policy and Financial Systems, Ottawa, May 30, 2024
- Sustainability Simplified, Feb 29, Apr 30 & Jun 27. 2024
- Rotman RENRA Industry Night, Mar 25, 2024
- Rotman Net Impact, Sustainability & Social Impact Conference, Mar 8 2024
- Rotman Panel on Women in Energy and Natural Resources, Jan 24, 2024
- Canada North SME Event Series, Apr 9, Jun 13, Oct 8 & Nov 5, 2024
- May 9th, 2024 U of Toronto Rotman LEADS Sustainability
- May 9th, 2024 Rotman LEADS Webinar – Canadian Steel & Sustainability
- Rotman Student Association Metals & Mining Sustainability Forum, TBC
- Rotman Annual Social Impact Forum, Mar 8, 2024
- Rotman U of T Women Leaders in Sustainability, Jan 24, 2024
- OECD Conference Platform on Financing SMEs for Sustainability, Dec 14, 2023
- Daring To Leap, Global Annual Corporate Purpose Forum, Dec 7, 2023
- Rotman Speaker Series on Alternative Investments, Infrastructure, Energy & Natural Resources, Nov 9, 2023
- Canada North SME Series, Jun 20, Sep 13 & Nov 23, 2023
- Daring To Leap, Global Annual Corporate Purpose Forum, Dec 7, 2023
- Daring To Leap, Energy Transition – Mining & Metals, Sep 28, 2023
- Canada North SME Event Series, Jun 20 & Sep 13, 2023
- Rotman Corporate Purpose Metals & Mining Symposium, Jun 1, 2023
- Daring To Leap, Corporate Purpose Symposium, May 31, 2023
- U of T Rotman Alumni Leadership Weekend, Apr 22, 2023
- U of T Rotman Net Sustainability Conference, Mar 8, 2023
- Chloe: A Sustainability Women Leaders Experience, Mar 4, 2023
- Rotman LEADS Industry Event, Feb 27, 2023
- Rotman School of Management, Sustainability Forum, Dec 14, 2022
- Daring To Leap, Global Annual Forum, Dec 1, 2022
- Canadian Chamber of Commerce Executive Summit Series: ESG, Oct 26, 2022
- Daring To Leap, Metals & Mining, Sep 29, 2022
- Daring To Leap, Corporate Purpose Miami, May 6, 2022
- Canadian Chamber of Commerce ESG &
Corporate Purpose Series, Nov 18, 2021 Jan 27 & Feb 24, 2022 - The Walrus & VeriStell Institute Present: Daring to Leap, Global Conversations on ESG & Corporate Purpose, Dec 2, 2021
- Canadian Green Building Council Innovation Series, Nov 17, Nov 24, Dec 1, 2021
- Daring To Leap: C-Suite Disruption, Jun 29, 2021
- Toronto Region Board of Trade Social Purpose Workshop, Mar 31, 2021
- The Walrus & VeriStell Institute Present: Daring to Leap, Global Conversation on ESG & Corporate Purpose, Dec 3, 2020
- Canadian Chamber of Commerce AGM & Convention Expo, Oct 26-27, 2020
- CAGBC Building Lasting Change 2020,
Sept 22, 2020 - Institute for Corporate Directors – Social Purpose, Nov 6, 2018
- EcoFiscal Commission, 2016
- Ontario Chamber of Commerce, 2016
- Canada Economic Business Council, 2016
- Toronto Board of Trade Social Purpose Event Booth, Mar 5, 2019
- Institute for Corporate Directors – Social Purpose, Nov 6, 2018
- EcoFiscal Commission, 2016
- Ontario Chamber of Commerce, 2016
- Canada Economic Business Council, 2016
- Hart Energy Washington DC, Houston, San Antonio, Dallas, San Diego, 2008, 2010, 2012
Affiliated with Goodman Sustainability Group
Dedicated to mainstreaming Corporate Social Purpose in the developed and developing world.
VeriStell Institute is dedicated to promoting the rapid global adoption of ESG and CORPORATE PURPOSE as the new frontier for corporate Sustainability. The organization is a global Think Tank (Not-For-Profit) – helping organizations positively impact society and remain highly competitive.
Daring to Leap Events: Global Conversations on ESG & Corporate Purpose
We are delighted to launch our online global series called DARING TO LEAP. It is a set of conversations regarding the strategic duo of “ESG and Corporate Purpose” – as the new business essentials. We are speaking to thought leaders and corporations around the world about the emerging corporate imperative to consider both the interests of shareholders and society. Societal issues are now Boardroom issues and failure to act is a brand risk. Defining and owning your Corporate Purpose is the most critical competitive advantage of our time.
Visit veristellinstitute.com
Who We Are
Faith Goodman BSc, BEd, MBA, ICD.D is CEO of Goodman Sustainability Group, Senior Editor of The Social Purpose Exchange, Founder & Board Director of the VeriStell Institute and Founder of award-winning Canadian national charity Until The Last Child (UTLC).
Illuminating the new frontier for Corporate Purpose Sustainability (ESG & Purpose), Faith Goodman has interviewed/convened with over 200 global thought leaders & CEO’s in the past 2 years.
Faith Goodman , BSc, BEd, MBA, ICD.D
(LSE Sustainability Credentials)
CEO, Goodman Sustainability Group
Founder & Director, VeriStell Institute
Faith Goodman BSc, BEd, MBA, ICD.D has a four-decade history of deep expertise in how firms create both Shareholder and Societal value; she is a global advocate for purpose-driven leadership. Faith’s C-Suite corporate expertise in commercial operations, public policy (energy & climate), industry OECD sector benchmarking, Energy Transition, and award-winning Social Impact work – all ably inform her current innovative leadership at the nexus of AI, simplified sustainability, trade-readiness and competitiveness. Faith’s experience and unique understanding of the complex linkages and interconnectedness between sustainability and long-term business survivability, fuels her precedent-setting work. She is particularly focused on dismantling systemic barriers for SMEs and related global Supply Chains (Scope III), demonstrating that sustainability is the core driver of competitiveness, investment-worthiness, and operational survival. Her blueprint work equips leaders to pivot purpose into performance, ensuring companies can lead through volatility while remaining accountable to people, investors and planet.
Executive Leads
Goodman Sustainability Group has proven expertise in tailoring the client organizational need with specific and relevant consulting support. We collaborate with a roster of sustainability experts globally.
Jim Whitestone
Chief Sustainability Officer
Former Assistant Deputy Minister – Climate Change and Environmental Policy, Ontario Ministry of the Environment and Climate Change
Shari Austin
Strategic Advisor, Goodman Sustainability Group
Former VP Corp Citizenship & Executive Director, RBC Foundation
Jim Whitestone
Chief Sustainability Officer
Former Assistant Deputy Minister – Climate Change and Environmental Policy, Ontario Ministry of the Environment and Climate Change
Julia Wendling
Economist & Global Head of Content
Former Economist at Rosenberg Research & Associates
External Contractor
Dave Tiffin
Vice President, Business Development
Former Senior Manager – Cap and Trade Program for Greenhouse Gas Emissions, Ontario Ministry of the Environment and Climate Change
Neil Levine
Strategic Advisor Communications/Outreach
Former VP Toronto Board of Trade.
Laura Cocuzzi
External Contractor
Global Supply Chain Expert
Associate Director, Procurement and Fairness Services, Lakeland Consulting Inc.
Valerie Pascale
External Contractor
Sean Mallen
External Contractor
Strategic Communications, Host of ‘The Social Purpose Exchange”
Former Global News Anchor London (UK) News Bureau Chief (Crisis Communication Expert)
Marcus Chevenix-Trench
Sustainable Finance Lead
Formerly SME Finance Forum, IFC World Bank
Rachel Dobbs
Operations & Marketing Manager at Goodman Sustainability Group
Sunny Ren
External Contractor
Michael Davidson
Videographer, The Social Purpsoe Exchange
Thought Leadership Advisors – Developing World outreach.
Goodman Sustainability Group has proven expertise in tailoring the client organizational need with specific and relevant consulting support.
Contact us
150 King Street West, Suite 200
Toronto, ON, Canada
M5H 1J9
647-317-9694
To our valued Stakeholders in Canada, the US and around the world:
We have a high interest in continuing to engage with you, to share insights & emerging best practices. We are looking forward to hearing from you. Please provide your contact information and submit the form below. We will be pleased to respond.
