Corporate Purpose
Simplified & Demystified
OUR
CORPORATE
PURPOSE
MODEL
ECOSYSTEM THINKING:
Pressing societal & climate issues remain the challenge of our time. Society and governments urging firms to deliver both shareholder & societal value – the tide has turned.
Our mandate anchors on supporting the ‘mainstreaming, democratizing & adoption’ of sustainability across all of civil society. We help to demystify the agenda, encourage action – for all sizes of firms in the developed & developing world.
We tackle the challenges through an ‘eco-systems’ approach – acknowledging that momentum on global sustainability is likely impeded unless corporations, entrepreneurs, Not-For-Profits, governments, cities and citizens collaborate in a different way.
We urge our clients to consider a wider lens: Unlocking Sustainable Value & competitive advantage through the adoption of Corporate Purpose – by answering WHY your brand exists beyond a ‘profit only’ model.
Service Offering
We collaborate with a roster of Tier I global
Brands – SUSTAINABILITY CONTENT EXPERTS …to offer
deep expertise in Net Zero, ESG & Corporate Purpose.
ADVISORY & CONSULTING (SMES & ENTREPRENEURS)

ESG and Social Purpose Expertise: Consulting & Verification Services
SMEs: Supply Chain Competitiveness: Sustainability Preparedness
Government Relations (managing complex multi-Stakeholder Forums)
Indigenous Community Partner Expertise
BOARD & C-SUITE ADVISORY

ESG and Social Purpose Expertise: Consulting & Verification Services
SMEs: Supply Chain Competitiveness: Sustainability Preparedness
Government Relations (managing complex multi-Stakeholder Forums)
Indigenous Community Partner Expertise
Deep expertise in Energy Intensive Trade-Exposed Sectors: Oil & Gas, Metals & Mining
ENERGY TRANSITION Consulting Services Scope I, II, III – Climate Risk Assessments.

Climate Change Mitigation, Adaptation and Litigation Risk
Strategy, Reputation Risk and Brand Promise
Stakeholder Engagement
VERIFICATION, REPORTING, DISCLOSURE AND COMPLIANCE SERVICES

ESG performance measurement
Stakeholder Disclosure and Communication Strategies
Assurance
The Issue
SOCIETAL ISSUES have now become Boardroom & SME Supply Chain issues! Society and government moving in unison urging firms to remedy matters of climate, inequity and inequality - while concurrently delivering shareholder value and social value. TRUST is becoming the new currency.
The Opportunity
"ESG & Corporate Purpose" – now the strategic duo as a BUSINESS ESSENTIAL, the new Frontier for Sustainability
“Defining and owning your social purpose is the most critical competitive advantage of our time. Bring your leadership to the most important challenges that business and society face. Make the leap forward.”
Our Driving Force

OUR THINKING
Mission
Our Commitment: Our mission is to deliver an end-to-end ecosystem that simplifies sustainability at every level. We provide the scope of tools—from auditable data to actionable decarbonization pathways—and the depth of guidance to transform supply chains from a risk to be managed into an impact to be measured. We move leaders from passive compliance to active, strategic implementation, embedding measurable impact into every core business decision.
Vision
Our Commitment: We are committed to building the foundational architecture for this new economy — an open, transparent, and equitable system where the value of a business is inextricably linked to the well-being of the planet and its people. We will not stop until this becomes the universal standard for global commerce, from the smallest supplier to the largest enterprise.
Purpose
Our Commitment: Our purpose is to ensure that for this generation of leaders and the next, the answer to this question shapes the future of global commerce. We exist to inspire and enable the courage required to build businesses that are not only profitable, but also profoundly valuable to the world—creating legacies of resilience, regeneration, and shared prosperity.

OUR VALUES
Create both Shareholder & Societal Value.
Impact Over Optics
Prioritizing measurable outcomes over performative gestures.
Transparency & Trust.
Empathetic Innovation
Designing tools and services with a deep understanding of the real-world pressures faced by both corporate leaders and Society/small business owners.
Radical Collaboration
Believing that complex global challenges can only be solved through an interconnected ecosystem approach.
Pragmatic Idealism
Combining a bold vision for a better world with practical, business-savvy solutions.
Corporate sustainability
We enable organizational and board governance discussions regarding the management of societal risk.
Merging investor and societal lenses
Practical templates for understanding how your organization can think about risk and the imperative for this dual agenda consideration.
Considering a foundational guiding principle
Court a willingness to collaborate with authenticity without undermining an organizational value creation agenda — setting the tone from the top down.
Embedding the model
Encouraging organizations to embed societal purpose into their entire corporate structure and board governance model.

Stakeholder Clarity
Understanding Stakeholder complexities early on - allows for more optimal outcomes.

Single stakeholder category challenge
One issue, one line of site to advocate with government (relatively easy to resolve).
Multiple stakeholder challenge
Multiple stakeholders who don’t agree. High need to manage a consensus approach along with cohesive new metrics (complex to resolve but possible).


Extreme stakeholder challenge
One complex issue with a non-consensus future state, non-consensus solution, metric, or agreement about who the legitimate stakeholders are (no clear resolution example, although meaningful progress is possible).
Government Relations & Stakeholder Alliances
Understanding Stakeholder complexities early on - allows for more optimal outcomes.

Indigenous affairs
Faith Goodman has a history of building authentic and collaborative formal alliances with First Nations and Metis communities in Manitoba, Canada. As Founder of Until The Last Child, her innovation work is profiled at untilthelastchild.com
Climate policy
Canada is a world-leading climate policy jurisdiction. Each Canadian province has taken a “boutique policy approach” for energy and climate policy matters – in addition to that of the federal government. This jurisdictional complexity remains a challenge for organizations. Our well positioned expertise to navigate discussions on low carbon fuels and LFE emissions remains current.


Social impact bonds
Social Impact Bonds – an emerging field globally. This innovation allows for public/private partnerships to tackle costly and complex social policy issues by leveraging new sources of funding. Faith Goodman has been a pioneer in partnering with stakeholders on Canada’s first Social Impact Bond for child welfare.
Industry bench-marking
We have over a decade of experience with Solomon and Associates’ Complexity-Weighted Barrel benchmark model, currently used throughout Europe, California, Alberta, Ontario and the Canadian Federal Government. This model allows energy-intensive trade-exposed entities to credibly understand and measure progress against a global facility population of similar type.

Underpinning transparency
We help organizations ensure their mission, vision, and governance model all have a clear line of sight to both the shareholder and societal pre-eminence lens.