Goodman Sustainability Group

Governance – Social Purpose – Environment

Forging a new model for Social Purpose, one bound by responsibility and transparency not only to shareholders, but also to society.​

The Issue

Shareholder dominance was once the unshakeable foundation of governance; however the tectonic shift to include social purpose is now a reality of the boardroom.

In a world where customers and other stakeholders are increasingly beginning to demand your brand be transparently sustainable and ethical, yesterday’s framework for board governance — unquestioned shareholder pre-eminence — has become today’s emerging risk.  

The incoming Gen Z, millennials, and committed activists expect companies to serve a social purpose beyond creating shareholder value. They have the ability and willingness to punish companies that don’t comply.

The Opportunity

People want to be associated with brands that stand for something or are a force for change. We are witnessing a global shift towards “benefit corporations” focused on solutions; where values-based decision-making overlays the entire business*.

Evidence is growing that an organization’s duty to society will become at least as important as its duty to shareholders. Relying solely on shareholder pre-eminence may inadvertently create brand risk by ignoring the societal context.

The impetus to go beyond today’s corporate sustainability benchmarks is strong (CSR – ESG – TSI – TSR).

*October 2018 Edelman study

Our Thinking

Goodman Sustainability Group has pioneered a proven framework that empowers organizations to consider a Social Purpose agenda – one that is fit for purpose, transparent and quantifiable.

Our Ethos

We help organizations understand Social Purpose as a necessary underpinning – ensuring their long-term business viability.

The Lost Opportunity, The Vicious Cycle

Old model “Corporate Social Responsibility” and the new world of Social Purpose is like buying a ticket to a play versus acting in it. Social purpose companies take actionable overt steps to be part of the long-term solution/fix – by partnering and applying business insights to complex societal issues. By tackling the root cause of a problem rather than treating its symptoms – society can benefit from an efficient resource expenditure model.

Kids in government care – an example of unintended consequences when society does not tackle root causes.

Our Mission

To help organizations consider ‘acting’ in a Social Purpose role – with a view to making meaningful and transparent progress on a societal ill. Goodman Sustainability will be the global thought leader for Social Purpose: what is it and how to measure it.

Our Vision

By 2030, all major global organizations declare their social purpose metrics alongside shareholder value creation.

Our Thinking

Our expertise in managing corporate societal challenges — as well as complex not-for-profit policy challenges — has had wide-reaching impact. Our guiding principles help define this impact.

Guiding Principles

Guiding Principles

What we do

Core Competencies

We help organizations understand their stakeholder risks along with the relevant spectrum of complex social policy issues they may want to consider championing.

Our Commitment to Social Purpose

To demonstrate our commitment to social purpose, Goodman Sustainability Group will donate 10% of it's earnings to charitable causes that meet the test for efficiency and effectiveness.

Corporate sustainability

We enable organizational and board governance discussions regarding the management of societal risk.

Merging investor and societal lenses

Practical templates for understanding how your organization can think about risk and the imperative for this dual agenda consideration.

Considering a foundational guiding principle

Court a willingness to collaborate with authenticity without undermining an organizational value creation agenda — setting the tone from the top down.

Embedding the model

Encouraging organizations to embed societal purpose into their entire corporate structure and board governance model.

Embedding the model

Stakeholder Clarity

Understanding Stakeholder complexities early on – allows for more optimal outcomes.

Single stakeholder category challenge

One issue, one line of site to advocate with government (relatively easy to resolve).

Multiple stakeholder challenge

Multiple stakeholders who don’t agree.  High need to manage a consensus approach along with cohesive new metrics (complex to resolve but possible).

Extreme stakeholder challenge

One complex issue with a non-consensus future state, non-consensus solution, metric, or agreement about who the legitimate stakeholders are (no clear resolution example, although meaningful progress is possible).

Underpinning transparency

We help organizations ensure their mission, vision, and governance model all have a clear line of site to both the shareholder and societal pre-eminence lens.  


Our expertise in developing and leading diverse, multi-faceted alliances that enable consensus on key policy matters has shown success. Our governance and government policy work experience extends to advocacy and negotiations in multiple jurisdictions and with Indigenous communities. More specifically, Faith Goodman’s past work experience includes discussions in the EU, the U.S., the Canadian federal government and most Canadian provinces. In addition, Faith has travelled to over 75 countries and understands the cultural diversity elements of Social Purpose.

GOVERNMENT Relations and STAKEHOLDER Alliances

We facilitate government relations and stakeholder alliances.

Indigenous affairs

Faith Goodman has a history of building authentic and collaborative formal alliances with First Nations and Metis communities in Manitoba, Canada. As Founder of Until The Last Child, her innovation work is profiled at

Climate policy

Canada is a world-leading climate policy jurisdiction. Each Canadian province has taken a “boutique policy approach” for energy and climate policy matters – in addition to that of the federal government. This jurisdictional complexity remains a challenge for organizations. Our well positioned expertise to navigate discussions on low carbon fuels and LFE emissions remains current.

Social impact bonds

Social Impact Bonds – an emerging field globally. This innovation allows for public/private partnerships to tackle costly and complex social policy issues by leveraging new sources of funding. Faith Goodman has been a pioneer in partnering with stakeholders on Canada’s first Social Impact Bond for child welfare.

Industry bench-marking

We have over a decade of experience with Solomon and Associates’ Complexity-Weighted Barrel benchmark model, currently used throughout Europe, California, Alberta, Ontario and the Canadian Federal Government. This model allows energy-intensive trade-exposed entities to credibly understand and measure progress against a global facility population of similar type. 

Speaking Engagements

We speak to groups and present at conferences.

  • Institute for Corporate Directors, 2018
  • EcoFiscal Commission, 2016
  • Ontario Chamber of Commerce, 2016
  • Canada Economic Business Council, 2016
  • OACAS Conference, 2015
  • Hart Energy Washington DC, Houston, San Antonio, Dallas, San Diego, 2008, 2010, 2012 

Research & Training

We provide training – developing stakeholder relations strategy and building strong alliances. We understand the levers necessary to find common ground with diverse stakeholders.


Veristell is an emerging global adjudicating entity holding organizations accountable to a transparent and quantifiable agenda of societal contribution. Any organization can apply to become a Gold, Silver, or Bronze Veristell Accredited Organization.


Memberships and Affiliations

Governance Professionals of Canada

Ethics Practitioners' Association of Canada

Canadian Chamber of Commerce

Public Policy Forum

Toronto Board of Trade

Institute of Corporate Directors


Social Policy Child Welfare

Southern First Nations Network of Care.


Who We Are

Faith Goodman BSc, BEd, MBA, ICD.D is CEO of Goodman Sustainability Group and also Founder of award-winning national charity Until the Last Child.

Faith’s 35 years of deep energy sector experience along with her proven acumen in solving complex social policy issues provides her with unique perspectives on board governance and risk management. Faith’s framework for social policy innovation (government and business partnerships) has yielded instructive and positive lessons learned.

Faith’s expertise includes indigenous community partnerships; provincial partnerships; energy sector commercial sales and infrastructure management (pipelines, trucking, marine, rail); futures trading; joint-venture management (bio-fuels; and transportation fuels (electricity, natural gas). Faith also has 15 years of pan-Canadian leadership in energy / climate change policy matters and government relations. Faith has delivered presentations on low-carbon fuels / climate change policy and biofuels to conferences in Canada and the US over the years. In addition, she is a partner in a large Social Impact Bond initiative in the Canadian Child Welfare arena.

Team of Experts

Social Purpose determination for each organization is a diverse and unique exercise and one size does not fit all” in terms of strategy and necessary third-party support to implement. Goodman Sustainability Group has proven expertise in tailoring the client organizational need with specific and relevant consulting support. 

  • 2017 RBC Social Finance Award: Until The Last Child
  • Hart Energy Award, Washington DC
  • Suncor Energy Sustainability Award

Contact us

Goodman Sustainability Group

2 St. Clair Avenue West, Suite 1806
Toronto, ON, Canada
M4V 1L5


© 2019 Goodman Sustainability Group Inc.